This light installation is defined as an outdoor advertisement for the Why we shouldn’t fear the dark? product. User responses, which are a marketing element were used in its creation. The 23 most creative, genuine and unique responses were selected, depicting the views/responses of people of different ages.
Project concept authors: Kristaps Ancāns, Aija Smirnova
Project implementer: Aija Smirnova
Project partners: 23 people who have used the Why we shouldn’t fear the dark? product, expressing their views on it
Project co-financing from the Riga City Council’s Education, Culture and Sports Department’s project competition funding