34 THE BRAND

Perceptions, stereotypes and socially accepted norms influence our everyday life. We often adapt to the expectations of our surroundings, unconsciously accepting boundaries that dictate how we should think, act or look. The installation prompts us to reflect on these invisible boundaries and ask ourselves: “Did we create them, or were they imposed upon us from outside?” THE BRAND is an installation about choice, whether to remain in the familiar tunnel or dare to look beyond it. It encourages us to assess our surroundings critically, preserve our individuality and remember that everyone can shape his own path rather than simply follow directions set by others.

At the centre of the installation, a laser tunnel symbolizes the path we follow in everyday life. It reflects familiar ways of thinking, social standards and boundaries that often feel safe, yet also restrictive.

However, the installation’s main idea is to look beyond the tunnel. What lies outside it? What possibilities open up when we step beyond familiar ways of thinking and see the world from a different perspective? The work does not encourage us to reject social norms, but to recognize their influence while retaining the ability to shape our identity and make independent decisions.

The tunnel is created with laser beams and smoke, making the light visible in space and forming a clearly perceptible three-dimensional shape. The smoke serves as a visual element that highlights the beams and enhances the spatial effect.

The installations in the Kronvalda Park route of light “Awaken!” invite visitors to stop briefly, to breathe in, look around and feel themselves here and now. Light becomes the flow of time, a symbol of hope and a person’s inner light. It invites us to awaken a sense of wonder at the moment and reminds us that every moment, however brief, can become special if we truly experience and feel it.