38.

BALTAIS PRET MELNO

Name of the project: WHITE VS. BLACK

Place: On both sides of the Riga canal, at the Opera bridge

We know about high-tech achievements in automobile-building, but are the cars able to speak? Festival visitors at the site and on the website www.baltaispretmelno.lv will be able to choose between two Audi Q3 cars – a white and a black one – and make them illuminate the visitor’s name on the opposite bank of the canal in Morse code.

Authors of the project: Audi

Project implementer: Audi

Project sponsor: Moller Auto Latvia

Project partners: DDB Worldwide Latvia