18

I LOVE “STARO RĪGA”

Public transportation stops
“Esplanāde” Brīvības Boulevard / “Mākslas muzejs” K. Valdemāra Street / “Zigfrīda Annas Meierovica bulvāris” K. Valdemāra Street/ “Brīvības bulvāris” Merķeļa Street / “Inženieru iela” Merķeļa Street / “Merķeļa iela” Merķeļa Street / “Tērbatas iela” Tērbatas Street

A public transportation stop is a place were local people of Riga meet, it is a part of the face of the city. Many countries have stops not unlike the stops in Riga. During the light festival “Staro Rīga”, every visitor of the festival has a chance to feel like they are in a different city in 7 public transportation stops in Riga. The visitors of the festival become a part of this interactive project by becoming residents of Barcelona, Paris, Oslo, London, Milan, Prague, or Hamburg. By saying the phrase “I love “Staro Rīga”” in the microphone in one of the languages that are spoken in these European cities, everyone has a chance to win a trip for 2 people to the corresponding city – if the phrase is correct, the participants will have an opportunity to glow with joy together with the stop.

Authors and implementers of the object: JCDecaux Latvija, Air Baltic Corporation

18